This Bold Brand Breakthrough session will teach choral organizations the power branding holds to plan a strategic path forward and make opportunities happen. Learn how lasting, trusted arts brands are informed by research, designed to a higher purpose, and lived out in organizational community culture. Participants will leave with eye-opening insight into building their operational capacity through transformative tools to create a more compelling and purposeful brand. Workshop education is grounded in DRMTM’s exclusive branding process and real client case-studies with lots of before and after brand makeovers to underscore concepts. DRMTM will hold an open discussion to address evolving concerns in our field (use of language around equity in arts, funding issues, etc.) and how to currently message content, adapt your approach, or hold firm from a brand perspective.

Real-time brand assessment, peer interactions, and problem solving are a highlight of this time you will spend with fellow choruses eager to discover and harness their most misunderstood and underutilized asset – their brand!

LEARNING OBJECTIVES

• Understand how your brand can better connect to your mission, values, organizational culture, and community
• Understand how to distinguish your brand across different communities and gain more support
• Discover your brand's ability to build capacity across operations, including fundraising
• Self-assess your organization's brand for clarity and purpose

LEARNING OUTCOMES

• Tips for gathering data that improve your brand’s relevance in the community and across communications channels
• Brand assessment skills to apply to future efforts to ensure your voice differentiates your organization and is bold, clear, compelling, unique, and human
• Comprehension of how strong brands are strategic and build capacity across your operations
• Improved written and visual branding for immediate use in communication, fundraising efforts, and organizational culture

Attendees must bring materials to review in real-time:

• Mission and vision statements and core values
• Current collateral samples (business card, informational rack card or brochure, most important fundraising appeal or event material, impact report, brief grant proposal, or case for support)

In-Depth Seminars are separately ticketed events for a $100 fee.