Surale Phillips

Profound Insight. As head of research, Surale delivers the A-HA! moments that change your brand game. Her superpower is data, bringing laser-like focus to questions and answers about your mission’s perception, value, relevance, and impact. Her expertise was honed over two decades and hundreds of arts and cultural projects across the United States. Surale’s research supports the creative team with case-making evidence gathered from in-depth sessions with internal and external stakeholders. She digs deep into interviews, focus groups, surveys, psychographics (personality, values, opinions, attitudes, interests, and lifestyles), and consumer demand to get clear results that reveal the real you and define where you need to go next.