Your event page is more than just a digital brochure, it's the critical first impression that determines whether potential patrons click "buy" or bounce away. We’ll explore how layout, content, and storytelling work together to boost ticket sales. Participants are encouraged to bring a laptop, tablet, or mobile device to this interactive workshop, but no design or tech experience is needed. Just come ready to learn practical strategies you can apply right away as we dive into the world of event page optimization. We’ll use a real event page from one of our participants to demonstrate these strategies in action. By the end of the workshop, you'll have the tools to create high-converting event pages that drive ticket sales.