Artistic and administrative leaders are expected to face many directions on a daily basis but raising money is of primary importance to support creative and strategic projects. In this session, development planning, focused on scalable solutions, will be approached through a variety of lenses that support these efforts. KellyAnn Nelson, a lifelong conductor turned development director, will share ideas for choral organizations looking to start or level up their appeals, stewardship, and engagement strategy in a way that matches organizational mission, audience, and capacity.