The Voice

Chorus America's award-winning quarterly magazine, The Voice, highlights chorus news, artistic initiatives in the choral world, and advice and commentary on the business of running a successful chorus. The Voice is distributed to nearly 3,000 choral leaders throughout North America. It is published in Spring, Summer, Fall, and Winter; ISSN 1074-0805. Browse articles and past issues in the tabs below. Editor, Liza W. Beth

In the wake of terrible events, choruses and choral leaders have found ways to be part of the response and healing process.

Takeaways from the Intrinsic Impact Audience Project

This August, Chorus America released the results of the first-ever systematic look at what moves and motivates the people who attend choral music concerts. In partnership with leading research and consulting firm WolfBrown, the Intrinsic Impact Audience Project worked with 23 choruses across North America to survey their audiences. 

One choral leader described setting a concert attire policy as “somewhere near getting a root canal.” Ouch! We asked choruses—and the choral apparel companies that clothe them—to give us their best advice for making the process as pain-free as possible. 

Whether your chorus has 10 singers or 110, what those singers wear matters. The overall look should complement, not distract from, the music and communicate a certain level of seriousness, or as one choral conductor quipped, “not like you just walked in off the street.” 

An expert in audience development and diversification, Donna Walker-Kuhne has devoted her professional career to increasing access to the arts. In advance of her keynote plenary on “Dynamic Community Engagement” at Chorus America’s Conference in Cincinnati, she spoke with president and CEO Catherine Dehoney about how the conversation around community engagement has changed—and the opportunities this creates for choruses to “roll up their sleeves and dig in.” 

No other piece of music captivated iconic conductor Robert Shaw more than the Brahms  Requiem. A symposium presented by Chorus America in honor of the Shaw centenary explored the conductor’s deep connection to this masterwork—and what it reveals about his approach to music and his legacy.

Three funders share their do’s and don’ts for successful grant applications.

 

Hiring your chorus’s first employee is an important step. Here’s how to make sure you get it right.

Choral music has a unique power to touch hearts and souls – but how can choruses leverage that power to impact their communities? These four stories provide some answers. 

The people who would love to come to your next concert are out there. But it will require more than just more advertising or deeper discounts to find them and bring them into the fold. Arts consultant Matt Lehrman explains. 

When done right, these choral directors say, early music transcends its intimidating reputation and connects with audiences.

By Jay W. Vogt and Judy A. Ozbun

These four simple steps will get your board working well on the right work.

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