The Voice

About The Voice

Chorus America's award-winning quarterly magazine, The Voice, highlights chorus news, artistic initiatives in the choral world, and advice and commentary on the business of running a successful chorus. The Voice is distributed to nearly 2,000 choral leaders throughout North America. It is published in Spring, Summer, and Fall/Winter; ISSN 1074-0805. Browse articles and past issues in the tabs below. Editor, Liza W. Beth

Latest Voice Issue

Previous Voice Content

Blog
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Are we chasing audiences with marketing and theatrics at the expense of real engagement? Some observations and lessons from the world of opera.
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Drawing on a wide range of arts industry research and his own observations about the larger environment in which arts groups operate, Alan Brown shares six interrelated macro trends affecting...
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Through interviews with random, "ordinary" audience members, we discover how they found their way to choral concerts and what keeps them coming back for more—article includes practical recommendations for choral...
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Choral music covers all manner of human experience—life, death, love, loss, hope, despair, longing, passion, freedom, spirituality. Those are topics that people of all generations can relate to. But it...
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Whether your needs are as simple as amplifying announcements from the podium or as complex as balancing voices with instruments in a large space, paying attention to sound design can...
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There is perhaps no more fitting metaphor for bridging discord than voices joined in harmony.
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Participation in a children's chorus yields a return on investment that might seem hard to quantify at first. Parents talk about the many rewards—growing confidence, enhanced musical knowledge and skill...
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We all know that thanking our donors is more than good manners—it is a critical part of the donor relations process. But it is just the beginning of a longer-...
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Adventuresome repertoire, distinctive voices, flexible organizations, and innovative productions have expanded the concept of what a professional chorus looks like today—here's what it takes to excel.
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A Chorus America Board chair reflects upon important characteristics to consider when recruiting candidates for your chorus's board.
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No matter where your chorus is on the road toward artistic excellence, you can take steps to get better—a diverse sample of choruses tell their inspiring stories.
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All of us in the arts feel the pinch in a recession. Here is the story of how the Tucson Chamber Artists weathered the storm of economic bad news during...