Email is one of the most direct, effective ways to reach the North American choral community. Chorus America offers a variety of ways to reach our constituents through email advertising.
Sponsored Email Messages
Reach a targeted audience of around 4,000 artistic, administrative, and business leaders directly with our new direct advertising option. You provide the content, and Chorus America will send a dedicated message promoting your stories, products, services on your behalf.
Rates and Scheduling
*$1,500 per email. Capacity for sponsored emails is limited; they are offered on a first-come, first-served basis and are only available to Chorus America members (*not eligible for discounted rates in packaging).
Digital Requirements
Submit an HTML file with inline CSS; width: 600 pixels. Any images included in your file need to either be hosted on your website or emailed to Chorus America as .jpg files.
Advertise in our e-Newsletter, Update
Chorus America's bi-weekly e-newsletter Update is distributed to about 4,000 members, including chorus leaders, artistic directors, executive directors, staff, board members, and music business leaders located primarily in the United States and Canada.
Update offers Sponsored Content and Banner ads (see below for examples). Sponsored Content advertising mirrors the format of the newsletter while also standing out. Through easily clickable links and text, you are given the platform to deliver your message without the need for graphics. Banner Ads are eye-catching ads that utilize graphics to stand out and capture our readers' attention. With an advertiser-provided link, our members can click a banner ad and be guided to a webpage of the advertiser's choosing.
Both Sponsored Content and Banner Ads can be placed in the Top, Second, and Third Spaces (See below for rates). The Top Space puts your ad at the top of Update and is one of the first pieces of content visible to readers. The Second Space stands out to readers in the body of Update, placed between news and announcements. The Third Space, nearing the end of our newsletter, makes your ad one of the last items in Update, giving it a strong opportunity to be remembered by readers.
Rates
|
Placement |
Members |
Non-Member |
| Top | $750 | $825 |
| Second | $525 | $600 |
| Third | $400 | $475 |
Update Sponsored Content
Requirements: Ad copy and URLs due three days prior to the e-newsletter's scheduled send date. For questions on content guidelines, contact communications associate Eduardo Coyotzi Zarate at [email protected].
Update Banner Advertising
Digital Requirements: 560 pixels wide x 150 pixels high. Resolution: 72 dpi. Format: JPEG, TIFF, or PNG. Image and URL are due three days prior to the e-newsletter's scheduled send date.
Monthly Virtual Events Roundup Placements
Starting in Fall 2020, Chorus America is distributing a monthly roundup of virtual events presented by member choruses while COVID-19 affects our ability to gather in person. In these roundups, we are offering the same sponsored content and banner advertising placements and rates you see for our Update e-newsletter below. To inquire about availability, contact Eduardo Coyotzi Zarate at [email protected].
Reserve your ad
Complete and submit the following reservation form to [email protected]:
Download a one-page summary of our advertising opportunities:
Questions?
Contact communications associate Eduardo Coyotzi Zarate at [email protected].