Matt Lehrman

Areas of Expertise:

  • Audience Development
  • Board/Governance
  • Business Model Innovation/Being More "Entrepreneurial
  • Strategic Planning

Matt Lehrman, the principal of Audience Avenue, LLC, is an expert in revealing a non-profit arts & cultural organization’s options and opportunities when viewed from the audience-side of its mission statement. Matt was the founder & longtime CEO of Alliance for Audience & ShowUp.com, Arizona’s collaborative initiative for audience development and subsequently served as Interim Managing Director of Arizona Theatre Company. Previously, he served as VP/Marketing for the Scottsdale Cultural Council, energizing growth of the Scottsdale Center for the Performing Arts and the opening the Scottsdale Museum of Contemporary Art. Matt also teaches arts entrepreneurship and business management as an adjunct faculty member at Arizona State University.