Video Killed the Choral CD: The Future of Audience Building in a Digital World

Over the past ten years, there has been substantial growth in online video as a mode of creative expression, communication with others, and audience building. Yet many choruses are just beginning to explore how online video can help tell their stories and further their missions. This session will communicate the value of online video for choruses by providing an example of one choir’s successful integration of live streamed concerts into their communications and audience building strategy. Through hands-on-learning, participants will ideate and map out their own audience building strategies, and will receive a take-home toolkit for establishing a new online video initiative.