Use Your Data To Attract and Retain Donors and Ticket Buyers

Are you still mailing the same postcard to your entire list? Do you send the same sales email to all of your prospects? Not every patron will respond in the same way to your marketing message. The key to a successful marketing campaign is using data to deliver the right message to the right person at the right time.

This session will show you how to mine your patron data and target your potential buyers with communications that are relevant to each individual recipient. You will learn how to segment your digital and traditional communications (yes, including direct mail!) to strategically attract and retain audiences.