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In the middle of an economic downturn and with less grant funding to go around to a growing number of organizations, the reality is that fundraising is more important than ever. Using real examples and best practices from top-performing digital fundraising campaigns, this session will walk through the building blocks of a lucrative, scalable fundraising program: everything from how to craft the perfect ask that stays true to your brand, the strategy behind successful multi-touchpoint campaigns, and how to measure and build upon your success.