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1. Add a signature Why is this first on our list? In the 1970s, Siegfried Vögele conducted eye-scanning experiments to record how people react when they open direct mail. (Yes, there’s an official...
Blog Article
The political landscape in Washington, DC continues to evolve daily. Chorus America needs to hear from you: How are the federal government’s actions affecting your work? All stories of specific impact...
What are Some Creative Ways to Control Expenses? Choral organizations don’t tend to run with a lot of fat that can be easily cut, so we’ve all likely encountered that moment when we’ve sliced and...
Finding the Why: Identity Comes First Every successful chorus starts not with a rehearsal space or a budget, but with a clear “why.” This vision shapes programming and outreach and ensures the chorus...
This, too, is a crescendo. But instead of soaring, it threatens to swallow me whole. When I was 21, I decided I wanted to be a conductor at the highest level. Inspired by my teacher and mentor, Robert...