Communicating During COVID-19

Your organization isn’t currently able to hold performances, deliver programs, or operate as normal due to the COVID-19 pandemic. How can you keep in touch with your patrons? In this webinar, we'll dive into best practices for connecting with patrons while being sensitive to the mood of the time.

We will focus on a tactical approach for organizations of all budget sizes and you will walk away with actionable knowledge about:

  • The importance of authenticity in communications
  • Methods to deepen patron engagement
  • Messaging segmentation practices to deliver relevant content
  • Creating compelling digital and virtual content during a crisis


Ceci Dadisman, digital marketing manager, FORM; Chorus America Online Chorus Management Institute faculty