Removing Barriers through Authentic Communication

Are you messaging your organization's events in a way that is compelling? This session will show you how to break down silos and eliminate jargon so you can create meaningful, relevant communications that will resonate with your audience. We'll look at case studies from the arts world and beyond as well as data that will guide you to messaging your organization and events more effectively. You'll leave this session inspired to up your storytelling game in a way that increases engagement and sales.

This session will focus on a tactical approach for organizations of all budget sizes and attendees will walk away with actionable knowledge about:

• The importance of authenticity in communications
• The barriers audiences perceive to attending arts events
• Methods brands are using to deepen engagement through communications