Refreshing Your Brand

One short-term element of the Cincinnati May Festival's longer-range vision was refreshing the brand in look and feel, in an effort to increase relevancy, engagement and sales.

Using the May Festival as a case study, this session will explore how better understanding your brand, from your audience’s perspective, can guide the development of a fresher, more relevant and compelling brand identity – which is more than just your logo – and inspire more effective communications and audience engagement strategies.