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Refreshing Your Brand

Location
Commonwealth B & C
Session Type
Special Event/Performance
Session Subtype
Breakout Session

One short-term element of the Cincinnati May Festival's longer-range vision was refreshing the brand in look and feel, in an effort to increase relevancy, engagement and sales.

Using the May Festival as a case study, this session will explore how better understanding your brand, from your audience’s perspective, can guide the development of a fresher, more relevant and compelling brand identity – which is more than just your logo – and inspire more effective communications and audience engagement strategies.