Plenary Session

Today’s Audience: Getting in on the Act

Arts participation is being redefined as people increasingly choose to engage with art in new, more active and expressive ways. This trend carries profound implications and fresh opportunities for choruses exploring how to adapt to demographic and technological changes. Getting In On the Act: How Arts Groups are Creating Opportunities for Active Participation, a new study commissioned by The James Irvine Foundation and conducted by WolfBrown, draws insights from more than 100 nonprofit arts groups and other experts in the U.S., U.K., and Australia. The report presents a new model for understanding levels of arts engagement as well as case studies of participatory arts in practice. It also addresses many of the concerns that choruses may have and provides inspiration and ideas for exploring this growing trend.

The Chorus America/ASCAP Awards will also be presented.

This session is offered in partnership with ACF ChoralConnections.