Marketing Fundamentals for 21st Century Arts Organizations

How do we reach new audiences? How do we sell more tickets? Can we create deeper relationships with our patrons and donors?

Do these questions sound familiar? To answer them and find success, let’s return to the fundamentals. In this session, we will review individual elements of a successful marketing plan, discuss new trends in audience engagement, and strategize tactics to increase loyalty and create raving fans. Keeping in mind that most organizations are operating with fewer resources, you will leave the session equipped to design a thorough marketing plan focused on the strategies that deliver the most bang for the buck.