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Getting Strategic with Social Media

Location
Franklin Room, 3rd Floor
Session Type
Special Event/Performance
Session Subtype
Breakout Session

What is your chorus trying to accomplish with social media? Many of us have adopted social media because we feel like we need to have a presence on these sites. We post content regularly, but we’re not sure if we are using social media effectively. In this session, we will explore the framework for a manageable social media strategy. We’ll identify our goals for social media, examine specific tactics, discuss examples from the field, and determine benchmarks for success. You’ll leave with a clearer understanding of what social media success is for your chorus and a strategy for how to get there.