Facebook Advertising: A Step-by-Step Guide

We will start from the very beginning and examine exactly how to create and manage a paid Facebook advertising campaign. Attendees will walk through Facebook best practices for posts, targeting, and frequency. We'll also set up a fully functional campaign in real time, discussing each of the options and implications along the way. This session is a true how-to guide. If you think you could be getting more out of your Facebook marketing, if creating ads on Facebook is confusing or overwhelming, or if you think you could be making your digital dollars go further, then this session is for you!

In this session you will:

• Learn how to use Facebook's targeting to reach new audiences
• Discover how custom and lookalike audiences can increase results
• Identify optimized post structure to get people engaged with your content