Choruses looking for new sources of corporate support might do well to investigate small businesses, which, according to a survey by the Business Committee for the Arts, represent a largely untapped resource.
Thanks to a residency program, one composer spends time with three high school choirs, creating new music, new singers, and audiences for the future.
We have created an elitist culture around classical music, about clothes and small talk and polite applause, and then we wonder why those who "don't have tuxedos" don't come to our concerts. Should we be working to change this? How can we do it?
Thorough preparation is key to a flawless performance when 200 million listeners tune in to hear the annual (and beloved) broadcast of the King's College Festival of Nine Lessons and Carols.
A history of gay and lesbian choruses in America: A movement that began in anger and isolation has given way to musical excellence and collaborations promoting tolerance and inclusion.
We can all tell stories about things we did that derailed a solicitation or embarrassed us (even if we got the gift!). Mistakes may be inevitable, but our awareness of them can reduce their frequency. Increase your prospects for success by understanding these common misperceptions about fundraising.
And what exactly is choral music? Music claimed by choruses is often not choral in origin—it becomes choral music when a chorus sings it.
What should we do when a piece of music offends a whole group of people?
A practical guide for improving message strategy and branding.
Never program down to your audience, and never assume that your audience isn't ready to be challenged by fresh interpretations of familiar pieces, by works from the canon that unjustly have been ignored, by the music of today and tomorrow.
Raising money can pose tough ethical dilemmas. Luckily, guidance is available to help you discern right from wrong.
A growing body of research illuminates the connection between participation in the arts and enhanced health and emotional benefits.