Under the pandemic, the only way for choruses to share concert experiences with their audiences has been online. Learning the ins and outs of video production posed an obvious challenge, but another, less apparent, obstacle has proven to be almost as imposing: licensing the music.
The process is complicated even for a single piece featured in a virtual choir production, but clearing rights for five or ten pieces to create a concert video can be exponentially more difficult. And although the end of the pandemic appears to be in sight, this challenge isn’t going away. For many choruses, a mix of online and in-person programming will become business as usual. We spoke with a cross-section of choral leaders, publishers, and music licensing specialists to create this primer for choruses planning to produce concert videos for online viewing.
As optimism for the return to live gatherings cautiously dawns, it’s time to commence the work of rebuilding your choral organization’s capabilities and re-engaging its audiences. Building on “Asking Thru Adversity,” his breakout presentation at the Chorus America Winter Conference, leadership and community engagement consultant Matt Lehrman offers this guide to focusing your efforts.
BY HOLLY J. KELLAR
Across North America and around the world, the COVID-19 pandemic changed the choral landscape. A year later, hope is on the horizon, with vaccinations happening and tentative first steps to slowly reopen entertainment venues. But choral leaders know that the reverberations of the pandemic will be felt for years to come. We asked six choral leaders to give us their thoughts on what the future will bring, and the lessons of the past year.
Many choruses and choral leaders are wondering if their organizations should require vaccination as a condition of returning to in-person rehearsal and performance as safely as possible. Their first question: “Is that even allowed?”
In the U.S., under federal law and current guidelines, choruses—like other private employers and organizations—can require staff, volunteers, and audiences to get vaccinated in most cases. Below you’ll find more detail about the guidelines around each of these cases, as well as some important things to consider.
Feature articles in the 2021 Spring Voice include
- Trendspotting: Choruses Look Beyond COVID
- Reimagining Relevance: The Key to Returning to Revenue
- Navigating New Rights Challenges with Online Concerts
- Beating Burnout and the Stress Cycle: An Interview with Conductor Amelia Nagoski
SPONSORED CONTENT FROM A CHORUS AMERICA PARTNER
Before the COVID-19 pandemic, it was possible to be a successful choral director largely without incorporating technology into the musical process. Some directors had already become adept to various degrees, of course—but overnight, working with technology in some way or another to connect our ensembles in lieu of in-person singing became a mandatory part of the job description.
BY KATHERINE CASTILLE
As it became clear the COVID-19 pandemic would wear on for months, many choruses launched digital initiatives to keep their music and their message in front of their audiences. Those with digital strategies already in place have stepped up their efforts. Others are just beginning to navigate this new frontier. All of them are learning valuable lessons about what digital content their audiences want and are willing to pay for.
Alongside research into treatment of COVID-19, scientists around the world are conducting studies that are identifying the most effective ways to avoid contracting the virus when people choose to be near each other. Across the country, several choruses are applying some of these findings in an effort to develop safe ways to resume a behavior the pandemic has made especially risky: singing together in the same space. This story examines ways they are approaching the challenge and lessons they are learning
BY JANET NEWCOMB, MOLLIE QUINLAN-HAYES, AND THOMAS F. R. CLARESON
Now, more than eight months into the COVID-19 pandemic, the end is still not in sight. Choral music organizations need to take the time to reassess their priorities and prepare themselves to weather the rest of this long-term crisis in order to position themselves to re-emerge stronger on the other side. In the view of three experienced proponents of readiness planning, maintaining your organizational momentum should be the top priority. That includes preparing for crises beyond COVID.
With singers and concertgoers alike missing festive outings to beloved holiday concerts, this season’s online holiday choral events are giving us the chance to adapt our time-honored traditions. Chorus America is promoting these events to the public to help choruses connect with new audiences and choral fans discover good cheer from the safety of their homes.
SPONSORED CONTENT FROM A CHORUS AMERICA PARTNER
Choristers and directors know all too well the challenges of learning music while apart, as the majority of choruses are not meeting in person right now. But as Andrew Goren shares, the concept of taking the rehearsal room with you has been in the works from before the COVID-19 pandemic upended our lives in 2020. Goren, the founder of the digital rehearsal app Harmony Helper, talks with Chorus America about his singing background and the experiences that led him to develop new technology to help singers make the most of their practice time.