In-Depth Seminar - Market Smarter, Not Harder: Using Your Own Data for Communications Success

Are you not getting the most out of your Facebook advertising campaigns? Do your emails get lackluster open rates? Do you look at your analytics data and not know what to do next? The key to a successful marketing campaign is using data to deliver the right message to the right person at the right time. This hands-on session will show you how to mine your patron data for predispositions and propensities in order to target your potential buyers with communications relevant to each individual recipient. You will learn how to segment your digital and traditional communications (yes, including direct mail!) to strategically attract and retain audiences.

In this session you will:

• See how data can be used to determine interests and propensity to buy
• Learn how segmentation can lower costs and maximize results
• Discover how you can use messaging variations to engage each segment
• Set up strategic communications to allow your patrons to self-select their interests

This session is relevant to marketers of all levels at organizations of all budget sizes and focuses on free and low-cost resources.