Creative Direction: Lessons from an Ad Man to Help Your Chorus Stand Out

Branding and differentiation are just as important for chorus leaders and choirs as corporations. In this age of empowering technologies, creativity is paramount. Attend this session to learn creative strategies for strategic development and positioning, messaging and design and execution to drive awareness, ticket sales and audience loyalty. Since 1992, Tim Brunelle has been at the forefront of marketing innovation and storytelling. He is known especially for his nine years helping lead Volkswagen’s “Drivers wanted” campaign in North America. You are sure to discover ways to distinguish your organization from others that are vying for attention from the same audiences.