Creative Destruction: What It Really Takes to Refocus Your Organization

Is your chorus working to change its mission, expand its engagement with the community, and increase its relevance? David Devan has led Opera Philadelphia’s rise as an internationally acclaimed center for artistic innovation and an inclusive champion of new work and new voices. In this session facilitated by Ann Meier Baker, director of music and opera at the National Endowment for the Arts, Devan explores how market research and audience development laid the groundwork for bold – and successful – change.

This session is part of the Choral Entrepreneur track.