Salvador Acevedo

Salvador Acevedo is first and foremost a dot connector. For over 20 years, as an executive, consultant and researcher, he has helped link the social capital of organizations with business opportunities for growth. Acevedo is deeply interested in the commonalities that connect people and communities — whether they be collective experiences, shared perspectives or points of arrival — and applies those insights to develop strategies that are beyond multicultural and instead truly intercultural. He has worked with numerous educational institutions, corporations and foundations on projects ranging from consumer intelligence to organizational transformation, always with the goal of adapting practices and policies to changes in society. Being bilingual and bicultural gives him the ability to more easily recognize the common-ground bases for successful marketing solutions. Acevedo is a regular speaker at conferences around the country on topics of cultural participation, cultural competence, and demographic and technology trends. Acevedo earned a MA in communications from Universidad Iberoamericana in Mexico City and a diploma in marketing from the University of California, Berkeley, and is certified by Research in Values and Attitudes, Inc. (RIVA, Inc.) as a qualitative market researcher. He is a recipient of the 2008 Latino Business Leadership Award, given by the San Francisco Hispanic Chamber of Commerce, San Francisco Business Times and Wells Fargo.