Salvatore A. Diana

Salvatore A. Diana (Sal) strives to fuse the art of business to the business of the arts with his unique confluence of skills and experiences. His nonprofit leadership experience as Former Board Chairman of Schola Cantorum on Hudson is coupled with his position as Senior Vice President, Creative Director for Draft FCB Healthcare, a full-service marketing and communications agency owned by Interpublic Group. Over the past ten years, Sal has amassed a wealth of experience in the areas of marketing and strategy development, brand stewardship, advertising and promotion, and general management and consultancy with his work on behalf of major global and domestic clients.

His passion and advocacy for the arts was nurtured and fostered in his education at Wagner College. While at Wagner, he earned a degree in vocal performance, toured extensively with the college choir, and performed as a soloist. Since then, Sal has performed throughout the tri-state metropolitan area as an ensemble singer and featured soloist for opera companies, concert series, and choirs including Saint Patrick’s Cathedral Choir and ten years with Schola Cantorum on Hudson. Sal is currently soloist and section leader at St. John’s in the Village Episcopal Church and and recently traveled to Rome with St. Patrick’s Cathedral for an international sacred music festival. Always seeking avenues to create opportunities for artists, redefine experiences for audiences, expand the performing market, and deliver innovation the choral arts field, Sal has founded Salvatonic Inc, an arts organization that will service clients seeking both performance and consultancy based services, with a particular focus in the choral/vocal arena. Salvatonic Inc has recently launched “The Salvatones,” a professional vocal ensemble that provides top quality singing talent and singing event production.