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Bucking the Trend: Subscriptions

Location
Motor Row Brewing, 2337 South Michigan Avenue
Session Type
Special Event/Performance
Session Subtype
Breakout Session

We’ve all heard the gloomy media stories about shrinking audiences for concert music and declining subscription numbers for professional orchestras and other arts organizations. But the professional, classically-trained vocal ensemble Chicago a cappella recently celebrated a landmark 57% increase in subscribers over the past 4 years, the latest chapter in a long history of audience growth. Principal Music Director John William Trotter joined the organization in 2013 and brings a conductor’s perspective on what the organization is doing differently, and doing right. Executive Director Matt Greenberg will discuss the marketing and communications strategies that support the organization’s artistic mission.