Bucking the Trend: Subscriptions

We’ve all heard the gloomy media stories about shrinking audiences for concert music and declining subscription numbers for professional orchestras and other arts organizations. But the professional, classically-trained vocal ensemble Chicago a cappella recently celebrated a landmark 57% increase in subscribers over the past 4 years, the latest chapter in a long history of audience growth. Principal Music Director John William Trotter joined the organization in 2013 and brings a conductor’s perspective on what the organization is doing differently, and doing right. Executive Director Matt Greenberg will discuss the marketing and communications strategies that support the organization’s artistic mission.