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Branding and the Name Game

Session Type
Special Event/Performance
Session Subtype
Breakout Session
Conference Topics
Branding

Three choruses that have renamed their ensembles or organizations will share their stories about why and how they went through this process and what they learned that you should know before you name—or rename—your group.

Moderator: John Carroll, COO, Methodologie; Singer, Seattle Pro Musica