Brand Matters

What is branding? The “B” word is prevalent in every conversation regarding marketing today, but it can be often mired in jargon-laden terminology and processes that do not lend themselves to performing arts organizations. This session will help participants become better “brand detectives,” break through the clutter and confusion surrounding branding, and focus on identifying the tools needed to raise awareness and build engagement. Using humor, history, and real world examples, this highly interactive session will change how you think about what branding is and what it can mean to your organization.