All Together Now! Integrated Marketing Communications

Ever feel like one hand doesn’t know what the other is doing? Are you getting the most bang for your marketing and communications buck? Are you taking full advantage of all of the ways your chorus communicates, both internally and externally? This  session will focus on practical tips, measurement tools, and long-term strategies for getting the most out of all your communications efforts with an integrated marketing approach.

Introduction: Tad Czyzewski, business manager, Washington Revels