Evolving Marketing and Audience Strategies For Our Changed Realities

15 Mar 2023
3:00pm to 3:55pm


In this interactive session, arts marketer and consultant Tom O’Connor will share learnings from his firm’s international work in marketing strategy and structural change, and guide participants through a self-assessment of their own organization’s marketing approach. Session attendees will have the opportunity to place their current experiences in a field-wide context and engage in discussion about the way forward. Together we’ll explore topics like brand recognition, relationship building, and what we can learn from new audiences.


Speakers / Performers: 

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