Reaching Your Donor’s Hearts and Minds: Make a Compelling Case that Speaks to Them
A powerful case for support empowers you to speak to the values and passions that drive your donors and communicate the essence of your mission and plans. Yet many organizations struggle to see themselves from their donors’ perspectives. This session seeks to help you step outside your organizational mindset by beginning with a fundamental question: Who are your donors and what do they care about? From there, we will discuss how your organization can develop focused messages to reach your donors’ hearts and minds.