Plenary: Telling Powerful Stories
Stories connect. Stories express and evoke emotion. Stories touch us—both teller and listener. Stories are a unique resource you can use to build credibility with new audiences, and to deepen engagement and trust with those already on board.
Incorporating personal anecdotes and a storytelling style into your communications, from your website to your grant proposals, will make you a more compelling advocate. Speaker Terrence McNally challenges us to take that a step further — to frame all our individual stories in the context of a larger narrative in which people feel they belong and in which they can imagine themselves playing a role.