Plenary: Telling Powerful Stories

24 Jun 2017
10:30am to 12:00pm
Commonwealth C
Plenary Session

Stories connect. Stories express and evoke emotion. Stories touch us—both teller and listener. Stories are a unique resource you can use to build credibility with new audiences, and to deepen engagement and trust with those already on board.

Incorporating personal anecdotes and a storytelling style into your communications, from your website to your grant proposals, will make you a more compelling advocate. Speaker Terrence McNally challenges us to take that a step further — to frame all our individual stories in the context of a larger narrative in which people feel they belong and in which they can imagine themselves playing a role.

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