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Building Audiences Today

Six Sure Strategies for Effective Marketing and Ticketing
Mark Shugoll | October 3, 2011

How can choruses stay competitive in the quest for audience in a fast-changing world of busy lifestyles, cultural glut, home theaters, and web-based entertainment options? And how do we make the face of our audience younger and more colorful? Here are six strategies gleaned from recent research in arts marketing.

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Audiences, Marketing/Communications, Research/Data

Chorus Impact Study

How Children, Adults, and Communities Benefit from Choruses
Chorus America Staff | September 16, 2011

Chorus America's landmark study on the impact of choral singers of all ages on the communities in which they live. The study tracks a marked increase in the number of singers across the USA, it also collects data on the impact of choral singing on children and youth for the first time.

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Topic: 
Children/Youth, Community Engagement, Health, Impact/Value, Participation, Research/Data, Seniors, Singers

Chorus Impact Study: Executive Summary

Chorus America Staff | September 15, 2011

The key findings from the 2009 Chorus Impact Study.

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Topic: 
Seniors, Children/Youth, Impact/Value, Research/Data

'Chorus Impact Study' Tool: The Impact on Children & Youth PowerPoint

Chorus America Staff | September 15, 2011

A PowerPoint presentation that presents positive data about the impact of choral singing on children and youth, as reported in the 2009 Chorus Impact Study.

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Topic: 
Children/Youth, Impact/Value, Research/Data, Tool

'Chorus Impact Study' Tool: Adaptable Op-Ed

Chorus America Staff | September 15, 2011

Download this opinion piece to customize and submit to your local newspaper to help raise the profile of choruses in your area.

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Topic: 
Research/Data, Community Engagement, Impact/Value, Marketing/Communications, Tool

Chorus Operations Survey Report (2011)

Roland Kushner | September 1, 2011

Chorus America's annual survey of the operations of choruses, the Operations Survey Report includes more than 40 different analyses, from number of board meetings to board giving, from ticket pricing to chorus dues amounts, from accompanist pay practices to marketing efficiency. The 2011 report features data from the 2009-2010 season.

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Topic: 
Finance, Fundraising, Leadership, Management, Marketing/Communications, Operations, Research/Data, Technique, Tool, Governance

Arthur Farwell’s New York City “Song and Light Festival”

Chorus America Staff | September 1, 2011

American Choral Review 53.2

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Research/Data

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