Research/Data

The goal of this supplemental guide is to specifically help parents build a solid case for having choral music as part of the school curriculum. Working with your child’s teacher and other partners, use this information to encourage school boards and administrators to begin, revive, or expand your child’s school choral program.

In the 21st century, America’s manufacturing-driven economy is being replaced by a creative economy. President Obama is calling for a “complete and competitive education” to ensure our place in the global economy. How do the arts—and choral music specifically—help prepare our students to meet these challenges?

Six Sure Strategies for Effective Marketing and Ticketing

How can choruses stay competitive in the quest for audience in a fast-changing world of busy lifestyles, cultural glut, home theaters, and web-based entertainment options? And how do we make the face of our audience younger and more colorful? Here are six strategies gleaned from recent research in arts marketing.

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