A journey through the history of Jewish liturgical music alters a chorus’s path to the future.
Anne Sears, director of external affairs at Westminster Choir College of Rider University, tells Chorus America's president & CEO Ann Meier Baker about a special audience participation project during this year’s choir tour.
To commission and premiere a new piece of music can garner a chorus and a composer media attention, industry recognition, and a concert hall full of audience members. We explore the strategies that choruses have employed to keep their programming fresh and their commissioned works evergreen.
How can choruses stay competitive in the quest for audience in a fast-changing world of busy lifestyles, cultural glut, home theaters, and web-based entertainment options? And how do we make the face of our audience younger and more colorful? Here are six strategies gleaned from recent research in arts marketing.
A strong brand is no longer just "nice-to-have" for cultural organizations—it's a necessity. It can engender loyalty, create advocates and ambassadors, and, when needed, provide a margin for forgiveness. Here's how to build your master brand.
A one-page handout summarizing the four key findings of the 2009 Chorus Impact Study.
Download this opinion piece to customize and submit to your local newspaper to help raise the profile of choruses in your area.
Chorus America's annual survey of the operations of choruses, the Operations Survey Report includes more than 40 different analyses, from number of board meetings to board giving, from ticket pricing to chorus dues amounts, from accompanist pay practices to marketing efficiency. The 2011 report features data from the 2009-2010 season.
Growing challenges in recruiting singers has led to creative tactics and new successes
Getting the word out to your local media is one of the best ways to ensure that arts patrons and the public know about the good work your chorus is doing. Here are tips for getting your chorus activities and performances noticed.