Marketing/Communications

Communicating with Children/Youth Chorus Constituents Today

Social media, email, text messaging, and more. Within the changing landscape of technology and communication methods, how do leaders of children/youth choruses navigate the most effective strategies for maintaining communication with choristers, parents, and alumni?

Plug the words “choir videos” into your search engine and you’ll get an astounding number of links (Google found 112,000,000. Yes, million.) Is your chorus among them? It could be—and more easily than you may think. Chorus America asked several choruses to tell us how they are making video a key part of their marketing strategy.

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Chorus America's annual survey of the operations of choruses, the Chorus Operations Survey Report includes more than 40 different analyses, from number of board meetings to board giving, from ticket pricing to chorus dues amounts, from accompanist pay practices to marketing efficiency. The 2012 report features data from the 2010-2011 season.

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Thanks for your interest. You must be a Chorus America member (or derive membership benefits from your relationship to a member organization) to view this content.

If you are currently a member, please log in or create a site user account for access to members-only content. If you are not currently a member, We invite you to join to access all Chorus America’s resources and benefits.

Strategies for reaching out to prospective singers

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Thanks for your interest. You must be a Chorus America member (or derive membership benefits from your relationship to a member organization) to view this content.

If you are currently a member, please log in or create a site user account for access to members-only content. If you are not currently a member, We invite you to join to access all Chorus America’s resources and benefits.

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