These six commandments from marketing and communications professional Nancy Roberts will help guide your chorus’s social media tactics and save time and money.
Distributing music online is an opportunity to reach more listeners, but the wide variety of platforms can be confusing. Consider these questions to help your chorus chart the right path.
With the decline of print and the rise of digital media, the role of music criticism has changed. Veteran journalists share their thoughts on what the new landscape means for critics – and choruses.
Social media, email, text messaging, and more. Within the changing landscape of technology and communication methods, how do leaders of children/youth choruses navigate the most effective strategies for maintaining communication with choristers, parents, and alumni?
Choruses are finding crowdfunding success, from raising money for specific projects to participating in community giving events.
Plug the words “choir videos” into your search engine and you’ll get an astounding number of links (Google found 112,000,000. Yes, million.) Is your chorus among them? It could be—and more easily than you may think. Chorus America asked several choruses to tell us how they are making video a key part of their marketing strategy.
Chorus America's annual survey of the operations of choruses, the Chorus Operations Survey Report includes more than 40 different analyses, from number of board meetings to board giving, from ticket pricing to chorus dues amounts, from accompanist pay practices to marketing efficiency. The 2012 report features data from the 2010-2011 season.
Artistic director of the Mid-Columbia Mastersingers since 2008, Justin Raffa has spearheaded a series of outreach programs within the Tri-Cities’ Latino community.
Strategies for reaching out to prospective singers