This August, Chorus America released the results of the first-ever systematic look at what moves and motivates the people who attend choral music concerts. In partnership with leading research and consulting firm WolfBrown, the Intrinsic Impact Audience Project worked with 23 choruses across North America to survey their audiences.
When Shira Cion hunted down Kitka Women’s Vocal Ensemble in 1988, it was a different era. There were no websites with which small niche arts organizations could make themselves visible to the world.
I am not an expert at fundraising in the traditional sense. As a recovering choral conductor who became a recording engineer, I’ve never held a fundraising position for any arts nonprofit organization. I did, however, spend 10 years working for two symphonic choruses with budgets of over $1 million and administrative staffs of less than five people. Like many of us, I’ve gotten an on-the-job crash course in fundraising and patron cultivation.
In the chorus-crazy land of Minnesota, there’s a charismatic new face in town putting a unique stamp on the area’s choral scene.
For the members of C4: The Choral Composer/Conductor Collective, the answer is “everyone.” Here’s how this “team of maestros” navigates their various roles in the organization.
Chad M. Bauman, arts marketing expert and managing director of the Milwaukee Repertory Theater, looks at some often-repeated “truisms” about marketing. His data-driven advice may surprise you.
Riding the wave of a popular cultural phenomenon has enabled the Oratorio Society of Minnesota to unearth previously unperformed music and attract new audiences.
For nearly half a century, Voices of Omaha has presented annual performances of Handel's Messiah without admission charge. In 2010, artistic director Edward B. Hurd laid out a challenge and a path forward: “We can do even more for our community.” Part II of this two-part series explores how the chorus exponentially increased its development efforts and shares "words to the wise" learned through experience.
For nearly half a century, Voices of Omaha has presented annual performances of Handel's Messiah without admission charge. In 2010, artistic director Edward B. Hurd laid out a challenge and a path forward: “We can do even more for our community.” Part I of this two-part series takes a look at the chorus's image makeover and efforts to attract a younger and more diverse community.
At the opening session of Chorus America’s 2014 Conference, conductor Josh Habermann and a cappella pioneer Deke Sharon talked about new trends in vocal music and breaking down boundaries between the classical and pop worlds.