Chad M. Bauman, arts marketing expert and managing director of the Milwaukee Repertory Theater, looks at some often-repeated “truisms” about marketing. His data-driven advice may surprise you.
Riding the wave of a popular cultural phenomenon has enabled the Oratorio Society of Minnesota to unearth previously unperformed music and attract new audiences.
For nearly half a century, Voices of Omaha has presented annual performances of Handel's Messiah without admission charge. In 2010, artistic director Edward B. Hurd laid out a challenge and a path forward: “We can do even more for our community.” Part II of this two-part series explores how the chorus exponentially increased its development efforts and shares "words to the wise" learned through experience.
For nearly half a century, Voices of Omaha has presented annual performances of Handel's Messiah without admission charge. In 2010, artistic director Edward B. Hurd laid out a challenge and a path forward: “We can do even more for our community.” Part I of this two-part series takes a look at the chorus's image makeover and efforts to attract a younger and more diverse community.
At the opening session of Chorus America’s 2014 Conference, conductor Josh Habermann and a cappella pioneer Deke Sharon talked about new trends in vocal music and breaking down boundaries between the classical and pop worlds.
Gershon’s vision as he begins his 14th season with the Master Chorale is to break down barriers in choral music and redefine the concert experience.
In addition to expanding educational and artistic programming as president of the Kennedy Center, Michael Kaiser has become a prominent leader in arts management. Here are some of the insights he shared at Chorus America's 2014 Conference.
For the 200th anniversary of “The Star-Spangled Banner,” a musicologist takes a closer look at the history of the anthem.
What choruses can learn from a dance company that uses its art form to help communities tell their own stories.
If arts organizations want to stay relevant, the time has come to get serious about building connections with the wealth of creative activity in our communities.