Audiences

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Chorus America tracks news and collect information about the impact of COVID-19 (Coronavirus) from our members and partners and creates articles and other resources that show how the choral field continues to respond. This page serves as our central hub of information to help you stay informed.

 

The Intrinsic Impact Audience Project is the first-ever systematic study of choral music audiences. The results shed light on what moves and motivates the people who attend choral music performances. In partnership with leading research and consulting firm WolfBrown, Chorus America has made the study and the surveying tools used available to the field to help all choruses create meaningful and engaging experiences for their communities.

 
The Intrinsic Impact Audience Project is the first-ever systematic study of choral music audiences. The results shed light on what moves and motivates the people who attend choral music performances. In partnership with leading research and consulting firm WolfBrown, Chorus America has made the study and the surveying tools used available to the field to help all choruses create meaningful and engaging experiences for their communities.

At the outset of the COVID-19 pandemic, many choruses scrambled to create new virtual connections in an effort to stay engaged with their singers and supporters. Two years on, as singing in-person returns, choral organizations are making the time to reflect on what they’ve learned and to envision a virtual presence that makes sense for their long-term future.

An Interview with InstantEncore's David Dombrosky

SPONSORED CONTENT FROM A CHORUS AMERICA PARTNER

Sometimes it takes a dramatic change in the environment for an innovation to take hold. That's the story of InsideGuide - a new platform for creating digital program books for concerts and events from arts technology company InstantEncore. Before COVID-19, there were several reasons that a digital program option could make sense for many arts organizations - including increased editing flexibility and lower shipping and printing costs, to name a couple. Then, adopting new safety measures and decreasing touch points became a priority for arts organizations, and this new driving force ultimately led InstantEncore to develop its new platform for digital programs.

David Dombrosky, InstantEncore's chief marketing officer, is right at home with choruses and the Chorus America community, just like he is with emerging technology platforms. A past Chorus America Conference speaker and former chorister himself, David has witnessed a great deal of evolution in technology over his career, and is knowledgeable about helping arts leaders overcome the challenges of adopting new tech - as well as realize the exciting upside of the benefits. David spoke with Chorus America about his own story with technology and the arts, and InstantEncore's new InsideGuide platform for creating digital programs.

As optimism for the return to live gatherings cautiously dawns, it’s time to commence the work of rebuilding your choral organization’s capabilities and re-engaging its audiences. Building on “Asking Thru Adversity,” his breakout presentation at the Chorus America Winter Conference, leadership and community engagement consultant Matt Lehrman offers this guide to focusing your efforts.

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