Plenary Workshop - Time to Pivot: Reclaiming Relevance to Rebuild Cultural Audiences

Ruth Hartt offers a new framework for what it means to be relevant in today’s world—and a new approach to arts marketing. She’ll explain the business theory that illuminates customer motivation, and why it matters for arts marketers. You’ll walk away inspired to begin the shift from traditional arts marketing (which is often boring and, worse, egocentric) to the more empathetic—and more effective—customer-centric approach.