Marketing/Communications

Digital Content Revenue Strategies During the Pandemic and Beyond

BY KATHERINE CASTILLE

As it became clear the COVID-19 pandemic would wear on for months, many choruses launched digital initiatives to keep their music and their message in front of their audiences. Those with digital strategies already in place have stepped up their efforts. Others are just beginning to navigate this new frontier. All of them are learning valuable lessons about what digital content their audiences want and are willing to pay for.

With singers and concertgoers alike missing festive outings to beloved holiday concerts, this season’s online holiday choral events are giving us the chance to adapt our time-honored traditions. Chorus America is promoting these events to the public to help choruses connect with new audiences and choral fans discover good cheer from the safety of their homes.

New Choral Broadcasts to Get Us Through COVID-19

How Choruses Are Responding to the Concert Venue Crunch

Churches are the traditional performance venue of choice for many choral music organizations. But as rental costs rise and competition for event space becomes tighter, choruses are feeling the squeeze. Here are a few innovative, affordable solutions they’ve found.

North American choruses are anticipating a wave of major anniversaries in the coming years, and their leaders are hard at work preparing to mark the occasions. The most thoughtful celebrations honor a chorus’s past achievements, while laying the groundwork for an even stronger future.

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